Right Road Creative
Creative Director
Developed and executed Corporate
Alliance Campaign designed to generate
marketing and merchandising partnerships
to build awareness and support to build new
Smithsonian National Museum of the
American Indian at the foot of the capital
building on the mall in Washington, D.C.
• Developed NMAI Corporate Alliance
Campaign Strategy
• Created Brand Identity & Positioning
(The Great American Spirit)
• Design/Copy for NMAI Media
Advertising / Support Collateral