EVP, Brand Marketing & Creative
Rebranded Single Touch Mobile Messaging
to SITO Mobile, building to leadership brand
in the emerging mobile location-
based advertising and technology space.
Directed marketing and creative teams
to develop creative strategies, guidelines,
website, advertising and marketing campaigns.
• Created Brand Identity/Positioning
• Website Design/Copy
• Print/Digital Sales Support & Collateral
• Trade Show/Event Advertising
and Promotion
• Print/Online/Mobile Advertising
and Retargeting
• Social Media
Saatchi & Saatchi
Director, Integrated Services
In collaboration with brand team,
re-branded "Ameriprise Financial"
and launched its personal
and interactive approach,
Dream > Plan > Track
to help clients better define,
arrange and achieve
their financial goals
• Brand Identity & Positioning
• CRM
• Sales Support & Collateral
Chief Marketing Officer
Positioned unique and innovative stock
photography company as cutting edge
online creative resource distinguished
by its award-winning brand idea, website
and support marketing materials and campaigns.
• Online Strategy
• Sales Support
• Advertising / Promotion / Sales Support
Creative Director
Created brand identity and positioning
for marketing pioneer’s ground breaking
advertising, consumer marketing
and business strategy consultancy.
NEW WAY OF DRIVING GROWTH
• Brand Identity & Positioning
• Website Design & Copy
• Sales Support / Collateral
Interbrand
Director Integrated Marketing Services
Introduced “World Business Forum”
to the U.S. launching event at
Radio City Music Hall in New York City
selling out 3-day event featuring
Bill Clinton, Jack Welch, Rudi Giuliani,
Phil Kotler and other respected leaders.
• Brand Identity and Positioning
• Newspaper and Magazine Advertising
• Targeted 10 million Direct Mail Campaigns
• Online Marketing Tactics
Right Road Creative
Creative Director
Developed and executed Corporate
Alliance Campaign designed to generate
marketing and merchandising partnerships
to build awareness and support to build new
Smithsonian National Museum of the
American Indian at the foot of the capital
building on the mall in Washington, D.C.
• Developed NMAI Corporate Alliance
Campaign Strategy
• Created Brand Identity & Positioning
(The Great American Spirit)
• Design/Copy for NMAI Media
Advertising / Support Collateral
Saatchi & Saatchi
Director, Integrated Services
Managed account transition
to agency, launching new
“Juicy Burger” and ” Baconator”
on/offline Shopper Marketing
campaigns.
• CRM
• Shopper Marketing
• In-Store Materials & Merchandising
• On/Offline Promotion
Interbrand
Director Integrated Marketing Services
Designed and executed retail roll-out for
“The NEW AT&T” (merger of SBC and AT&T)
“YOUR WORLD DELIVERED” campaign.
• In-Store Transitioning to new brand identity
• Retail Design
• Point-of-Sale /Display
• Outfitting Employees
• Corporate Launch Materials
Saatchi & Saatchi
Director Integrated Services
Created CRM strategy and supervised
design, copy and production of integrated
marketing campaign materials.
IMPROVING GROWTH
AND CUSTOMER RETENTION
• Media Advertising
• CRM
• OOH
Interbrand
Director Integrated Marketing
Collaborated with account and creative
team to re-brand the National Dialogue
on Cancer (NDC) to “C-Change”
• Brand Identity & Positioning
• Launch Campaign & Materials
Interbrand
Director, Integrated Marketing Services
EMERSON CLIMATE TECHNOLOGIES
Created new brand identity, positioning,
and in-store marketing and merchandising
for Climate Change Wholesaler division.
• Logo design
• Wholesaler Advertising Campaign
• Wholesaler Point-of-Sale Display & Materials
• Trade Show/Event Booth Display
TGG Digital Media
Managing Director
Directed marketing and creative
for the licensing of branded and major
studio (MGM/Universal)
entertainment properties for retail
and online distribution at Walmart
and other mass retailers.
• Creative Direction
• Design & Copy 500+ SKUs
• Advertising
• Sales Support
• Shopper Marketing
• Promotion
Creative Director
CATERING • CAKES • CUISINE
Refreshed brand identity,
in-store environment,
website design and packaging
for high-end caterer/bakery
to the stars.
• Brand Identity & Positioning
• Website
• Packaging
Saatchi & Saatchi Rowland Worldwide
President, Promotion & Design
Created nationally recognized brand
to help consumer’s distinguish products
packaged in 100% Recycled Paperboard
resulting in the “100%” mark being visible
on tens of millions of packages from
thousands of manufacturers.
INCREASED TONNAGE SALES
BY CREATING A GLOBAL BRAND
• Brand Identity & Positioning
• Sales Support & Collateral
• Shopper Marketing
Saatchi & Saatchi Rowland Worldwide
President, Promotion & Design
Refreshed brand identity and positioning
to align with major designer brands via
endorsements and product identification
as a value-added fashion ingredient.
NOTHING MOVES LIKE LYCRA
• Brand Identity & Positioning
• Media Advertising & PR
• In-Store Retail Merchandising/ Product ID
• Trade Show & Event Design
Saatchi & Saatchi
Director, Integrated Services
Collaborated with account, planning
and creative teams to integrate
new BASF positioning and campaign
in on/offline communications.
• Brand Identity & Positioning
• Marcom
• Website Design/Copy
Saatchi & Saatchi:
Director, Integrated Services
Collaborated with agency account
and creative teams to integrate brand
strategy and creative direction into engaging
on-brand CRM and Shopper Marketing campaigns.
• Brand Manifesto
• CRM
• Shopper Marketing
